From April 18th to 20th, 2025, the 2025 China Feed Industry Exhibition, hailed as the “wind vane” of the global livestock industry, was grandly held at the Qingdao International Convention and Exhibition Center (Hongdao Pavilion). With the theme of “Innovation-Driven Development, Science and Technology Leading the Future,” this exhibition brought together leading feed industry enterprises, research institutions, and over 100,000 professional visitors from around the world to jointly discuss cutting-edge industry technologies and future trends. Messi Biology, as a leading domestic provider of magnesium salt solutions for feed additives, showcased its range of innovative products and core technologies at the exhibition, becoming one of the focal points of the event.
Technology Leading, Showcasing Core Competitiveness
Messi Biology prominently displayed its four major magnesium salt series products: magnesium oxide, magnesium carbonate, magnesium sulfate, and magnesium hydroxide. Notably, the company’s independently developed feed-grade magnesium oxide, with its high absorption rate and low emission characteristics, attracted numerous representatives from livestock enterprises who stopped to inquire. This product, through patented chelation technology, significantly improves the utilization rate of magnesium by animals while reducing environmental pollution, aligning with the industry’s sustainable development needs of “reducing antibiotics and increasing efficiency.” Effectively improving feed conversion rates and reducing breeding costs, several large-scale farming groups on-site expressed strong intentions for in-depth cooperation.
Professional Exchange, Discussing the Future of the Industry
During the exhibition, the technical team of Messi Biology shared the company’s latest research achievements in the field of magnesium salts, providing customized solutions for customers. International customers from Southeast Asia, the Middle East, and other regions highly praised the product stability and cost-effectiveness of Messi Biology, and multiple overseas agency agreements were reached on-site. The team also engaged in in-depth exchanges with domestic and foreign experts on topics such as the low-carbon transformation of the livestock industry and precision nutrition solutions, further consolidating the industry’s technical cooperation network.
Driven by Innovation, Anchoring the Global Market
Mr. Wang, Sales Manager of Messi Biology, stated at the exhibition: “Participating in this exhibition is not only about product display but also a significant step in the company’s ‘technology going global’ strategy. In the future, we will continue to increase investment in research and development, promote the upgrading of feed additive magnesium oxide towards high efficiency, greenness, and intelligence, and contribute Chinese solutions to the sustainable development of the global magnesium salt industry.”
This trip to Qingdao has not only garnered industry recognition and commercial cooperation opportunities for Messi Biology but also, through in-depth interaction with global partners, further clarified the direction of technological innovation. Leveraging the exhibition as a pivotal point, the company is accelerating its global market, committed to becoming a core technology enterprise in the global magnesium salt value chain.