On November 26, 2025, crowds surged through the China Import and Export Fair Complex in Guangzhou as FIC-Health 2025, hosted by the China Food Additives and Ingredients Association (CFAA), officially kicked off. As the largest food ingredient industry event in Asia, the exhibition attracted numerous attendees. Hebei Messi Biology Co., Ltd.’s booth at 9D18 became a focal point immediately after the doors opened. Its pharmaceutical and food-grade magnesium salt series, boasting ultra-high purity and diverse application scenarios, attracted a continuous stream of domestic and overseas customers, creating an exceptionally lively atmosphere for negotiations.
Just three hours into the exhibition, a long queue for inquiries had already formed in front of the Messi Biology booth. Staff members demonstrated product samples to customers while explaining the core advantages of magnesium oxide, magnesium carbonate, magnesium sulfate, and magnesium hydroxide in detail. “Our food-grade magnesium oxide has a purity of up to 99.9% with heavy metal residues below 5ppm, far exceeding European Union EP and US USP standards,” the Technical Director introduced to the crowd of gathered clients. He noted that the product not only adjusts food pH and prevents caking but also serves as a nutritional fortifier to supplement essential magnesium for the human body, finding wide application in dairy products, baked goods, and other fields. The displayed product test reports and 23 international certification certificates prompted many buyers to request samples on the spot for further testing.
Against the backdrop of a tight global magnesium salt supply chain, Hebei Messi Biology Co., Ltd.’s stable supply capability has become a core concern for customers. Karim, a food ingredient distributor from the Middle East, stated: “The situation in the Red Sea shipping lanes has affected traditional magnesium salt supplies, so the production capacity advantage of Chinese enterprises is crucial.” It is reported that Messi Biology possesses dual production bases in Xingtai, Hebei, and the Zangqing Industrial Park in Tibet, with an annual capacity of 100,000 tons. The company has built a “7-day global delivery” warehousing system to effectively mitigate international logistics risks. Several procurement heads from multinational corporations at the scene admitted that they value the company’s “domestic substitution” strength and hope to ensure a stable supply of raw materials through cooperation.
In the negotiation area, staff were overwhelmed with recording customer requirements, and many customers reached preliminary cooperation intentions on the spot. Ms. Wang, a purchasing manager from a large domestic dairy enterprise, said: “Their magnesium carbonate performs outstandingly as an anti-caking agent in milk powder production, and their eco-friendly process meets our sustainable development requirements.” Statistics show that on the first day of the exhibition, Messi Biology received over 50 groups of professional clients, with more than 10 signing intention cooperation agreements covering food processing, pharmaceutical preparations, health product manufacturing, and other fields.
Feng Wenjie, General Manager of Hebei Messi Biology Co., Ltd., stated: “The popularity on the first day of the exhibition exceeded expectations, confirming the potential market demand for high-purity magnesium salt products.” The company plans to use this exhibition as an opportunity to further expand domestic and international markets, continuing to empower the global healthy food industry with 99.9% purity standards, customized solutions, and a stable supply chain. By the time the hall closed for the day, many customers were still making appointments via the exhibition’s mini-program for in-depth negotiations the following day, and the interest surrounding Booth 9D18 continues to rise.