Good news came from the land of Yanzhao in the early spring. Messi Biology and a leading enterprise in the industry officially signed an annual strategic procurement agreement for pharmaceutical and food-grade magnesium oxide with a total amount of more than 20 million yuan. The first batch of containers loaded with products are ready to go, marking another victory for this hidden champion in the global high-end magnesium salt market!
Hard-core strength creates strategic cooperation
“This is not a simple order delivery, but a new starting point for deep collaboration in the industrial chain.” Feng Wenjie, general manager of Messi Biology, could not hide his excitement at the signing ceremony. It is revealed that this strategic cooperation breaks through the traditional purchase and sales model. The two parties will jointly build a joint research and development laboratory and carry out in-depth technical cooperation in the fields of drug excipient innovation and functional food additive development. It is worth noting that the contract specially adds a “quality betting clause”. Messi Biology promises that the key indicators of the product are more than 15% better than the EU Pharmacopoeia standards, demonstrating its absolute confidence in quality.
The breakthrough code of the hidden champion
As one of the few magnesium salt companies in China that have passed the triple certification of FDA, HALAL and KOSHER, the growth trajectory of Messi Biology can be called a textbook counterattack. Its independently developed pharmaceutical and food-grade magnesium oxide preparation technology has successfully broken through the difficulty of micron-level particle size control, making domestic products reach nano-level pharmaceutical standards for the first time. Financial report data shows that the company’s high-end product exports have achieved an annual compound growth rate of 67% in the past three years, and its market share in the core auxiliary materials segment of pharmaceuticals and food has exceeded 28%.
Smart manufacturing upgrade builds a moat
Walking into the digital control room of Magnesium Biology, the data jumping on the big screen reveals the surging momentum of smart manufacturing upgrades: the pharmaceutical and food-grade smart factory with an investment of 120 million yuan is about to be put into production. Through the deep integration of the MES system and the 5G industrial Internet, the whole process from raw material traceability to finished product testing will be digitally controlled. The technical director revealed that the new production line uses 12 patented technologies such as microwave crystallization, which can increase the crystal purity of the product to a new height of 99.99%.
A new journey to a 100 billion blue ocean
Industry analysts pointed out that with the in-depth promotion of the “Healthy China 2030” strategy, the demand for pharmaceutical and food-grade magnesium salts is surging at an average annual rate of 25%. It is the right time for Messi Biology to enter the high-end field. The magnesium salt project for medicine and food that it is promoting is expected to break the decade-long technology monopoly of multinational pharmaceutical companies in this field. Feng Wenjie described the strategic blueprint to reporters: “We plan to build Asia’s largest magnesium salt base for medicine and food within three years, making ‘Chinese magnesium salt’ the gold standard of the global pharmacopoeia.”
At this moment, the spring breeze of Bohai Bay is passing through Messi Biology‘s brand new intelligent warehouse. The magnesium salt products that are about to travel across the ocean not only carry the glory of China’s manufacturing upgrade, but also silently tell the moving story of a specialized and innovative enterprise climbing to the top of the world value chain.