On September 3, 2025, Hebei Messi Biology Co., Ltd., a leading domestic enterprise in high-end magnesium salt new materials, will make a stunning appearance at the China International Coatings Show held at the Shanghai New International Expo Center. At this exhibition, Messi Biology will participate with the theme of “Green Magnesium Salts, Empowering Coatings,” showcasing its full range of high-performance magnesium oxide, magnesium carbonate, magnesium hydroxide, and other products, as well as innovative application solutions. We sincerely invite industry partners to exchange and negotiate, and jointly explore new opportunities for industry development.

The China International Coatings Show is an influential coatings industry event in the Asia-Pacific region, bringing together the world’s top brands, cutting-edge technologies, and market information. Hebei Messi Biology Co., Ltd. aims to showcase its latest research and development achievements and profound technical strength in the field of magnesium salt functional materials to the global market, promoting the wider application of magnesium salt materials in high-end coatings fields such as environmental protection, fire prevention, and corrosion protection.
Magnesium Salt Materials: The “Multifunctional Assistant” of the Coatings Industry
In coating systems, magnesium compounds play an indispensable role with their unique physical and chemical properties, providing key support for improving coating performance and achieving green and sustainable development.
Magnesium Oxide (MgO): A Powerful Tool for Environmental Purification and Corrosion Resistance Enhancement
Magnesium oxide is mainly used as an adsorbent and pH adjuster in coatings. Its fine porous structure and large specific surface area can effectively adsorb moisture and acidic substances in the coating, preventing the coating from deteriorating due to acidic degradation during storage and extending its shelf life. More importantly, it can slowly release alkaline substances, continuously neutralizing acidic gases (such as SO₂, CO₂) that permeate into the coating film from the environment, thereby significantly improving the corrosion resistance and durability of the coating, especially suitable for heavy-duty anti-corrosion coating systems such as industrial anti-corrosion and marine applications.
Magnesium Carbonate (MgCO₃): An Art Master Balancing Performance and Cost
Magnesium carbonate, as a functional filler, is widely used in various coatings. It can effectively improve the leveling, suspension, and construction performance of coatings, preventing pigment settling and agglomeration. The coating film with added magnesium carbonate has higher hardness, abrasion resistance, and hiding power. At the same time, it is a white, non-toxic substance, which helps reduce formulation costs. Ultra-fine magnesium carbonate that has undergone special surface treatment can be better compatible with the resin system, giving it a better feel and appearance while maintaining the mechanical properties of the coating.
Magnesium Hydroxide (Mg(OH)₂): A Guardian of Green Flame Retardancy
Magnesium hydroxide is an outstanding representative of environmentally friendly inorganic flame retardants. When the coating encounters fire, magnesium hydroxide decomposes and absorbs heat, greatly reducing the surface temperature of the material. At the same time, it releases water vapor, diluting flammable gases and oxygen concentration, and forming a dense magnesium oxide protective layer on the burning surface, achieving a dual effect of high-efficiency flame retardancy and smoke suppression. Its non-toxic and halogen-free characteristics perfectly meet the current urgent need for safety and environmental protection in the coating industry, and it is widely used in building fire-resistant coatings, cable flame-retardant coatings, and various fields that require fire safety protection.
Hebei Messi Biology Co., Ltd. has been deeply involved in the field of magnesium salts for many years. Relying on high-quality magnesite resources in Tibet and self-developed advanced production technology, its products are known for their high purity, low impurities, uniform particle size distribution, and good stability. It has become a core supplier to many well-known coating companies at home and abroad. During the exhibition, the company’s technical expert team will conduct in-depth exchanges with customers on-site, share the latest technical developments, and provide personalized product application solutions. This exhibition is not only a concentrated display of Messi Biology’s brand strength but also an excellent platform for the company to deepen cooperation with new and old customers and seek common development.
See you in September’s golden autumn, gather on the bank of the Huangpu River! Hebei Messi Biology Co., Ltd. looks forward to meeting you at the 2025 China International Coatings Show, and working together to create a new era of green, safe, and high-performance coatings!